Want Better Website Stats? Get Google Analytics!

Google Analytics is one of the best website stats tools out there, and it's totally free. Every organization with a website should sign up for an account today.

We've long been frustrated by the dearth of high-quality, low-cost website statistics tool that make it easy to get information that you can actually use to improve your site.  So, you can imagine how excited we were when Google purchased Urchin, one of the most powerful commercial webstats tools out there, changed its name to Google Analytics, and started giving it out for free.  That's right, free.

If you are a small to mid-sized organization with a website, you should have a Google Analytics account.  It's just that simple.

It's easy.  Just go to http://www.google.com/analytics and sign up.  Google will give you a little chunk of code to place on each page of your website (or, better, in your website template) and in about a day, you'll be able to login and few your stats.

And while you're at it, check out Google's "Conversion University" -- great tips on content optimization and website marketing.

Update

In May 2007, Google delivered a major upgrade to Google Analytics that makes an already-good tool really quite fantastic!  For a great rundown, see this article by Avinash Kaushik.