Articles about email, email newsletters, spam, and effective email strategy.
- Writing Online: Best Practices
- Guidelines, tips, and hints for writing more effective web content. This is a wide-ranging article, but we hope it will help whether you are writing for a web page, email newsletter, action alert or anything else that will primarily be read online.
- Putting Email To Work
- Nonprofit organizations of all sizes and budgets are exploring how to integrate email into a comprehensive communications and fundraising strategy. Some are far along the road of doing so; others are just starting out. This article provides an overview of why and how to use email in your fundraising program
- Action Alerts: Best Practices
- Writing an effective action alert means staying focused on specific actions you want your supporters to take. This article talks about best practices for writing an action alert.
- Tips for Facilitating an Environmental Email List
- Tips for moderating environmental email discussion lists, including the "soft" skills of email list moderation, including encouraging relevant discussion, curtailing excess wordiness, and evening out the flow of discussion. Technical issues involved in email list facilitation.
- Guidelines For Using CSS In Email Newsletters
- This article will explain the pitfalls to avoid and the methods to employ in order to get email newsletters to display consistently across many email clients.
- A Case Study of Drip Campaigns
- Drip campaigns are an automated series of emails, allowing for automatic opt-in based on triggers, and do not require any ongoing maintenance once launched. This is the story of how ONE/Northwest is using this concept to power our web support email series.
- Preparing Images for the Web
- Important things to know about preparing images that can improve the performance of your website.
- Sites we like that offer quality low-cost images
- A picture is worth a thousand words and thanks to many low cost and free photo websites building a library may cost you only pennies. Here are some great websites to scour if you can’t seem to find that iconic flower-growing-out-of-your-hand image you need for your website.
- Review of Email Newsletter Tools
- A head-to-head comparison of the features and functions of leading email newsletter tools, along with ONE/Northwest's recommended email newsletter solutions.
- Tips for Using Visual Editors
- Here are some easy, but powerfully useful tricks when using visual editors on the web
- Writing Email Newsletters: Best Practices
- You might think that creating content for an email newsletter is just like writing for your print newsletter. The reality is that these two forms of media are vastly different. Read this article for advice on how to write effective email newsletters.
- Moment Stories and Movement Stories: Four Rules for Effective Email Alerts
- Four key elements for effective email alerts, drawn from a talk by Ben Brandzel, former Advocacy Director of MoveOn.org
- Domain Name Registration Recommendations
- Our recommendations for domain name and DNS hosting providers that will save you money and make sure you have maximum flexibility for the future.
- Fixing Poorly-Formatted Email
- Why mangled emails happen, what you can do to prevent your messages from "spontaneously decomposing," and some simple software for repairing mangled messages you might receive.
- Registering a Domain Name
- Why and how to register an Internet domain name for your organization.
- Recommended Web, Email and Domain Name Hosting Providers
- Updated and refactored into three articles.
- A Strategy for Using Email Lists
- Is your organization using email lists as well as it could? Read on to find out how we think EVERY Northwest environmental group should use email lists every day.
- CAN-SPAM For Nonprofits
- Tips for nonprofits to comply with the CAN-SPAM act
- Emptying Your Inbox: How to Take Control of Your Email
- Simple, practical tips for getting your email under control
- Encrypting your email with PGP
- Pretty Good Privacy (PGP) brings secure, routine email encryption within reach of the average user.
