All Marketers Are Liars

A talk by online marketing guru Seth Godin to Google. Covers permission marketing, ideas as viruses, and marketing as storytelling.

Seth Godin at Google

Effective online organizing is a form of marketing (in the best sense of the word).  Online marketing expert Seth Godin, who draws heavily on the "tipping point" ideas of Malcolm Gladwell, gave an engaging and worthwhile talk at Google, where he covers the basics of this landscape, and talks about the power of telling authentic stories in a low-trust world.

It's worth watching for anyone who needs to communicate about social change issues to the world.