Thoughts on Engagement Strategy
Technological innovation often changes how we do things. Occasionally, it opens up whole new possibilities. These days, cutting-edge businesses are discovering some of these new possibilities as they combine the power of technology with new “relationship marketing” strategies, allowing for highly personalized interactions with their customers. ONE/Northwest does the same in the service of social change, fusing relationship marketing techniques with tried and true methods of community organizing.
This is the ongoing story of our thinking about the strategies that we are exploring to support this shift. We invite you to join us in the conversation and help define this new paradigm to help people connect with each other and protect the planet they live on
Old goods about engagement ladders...
This is the second of a three part series looking at online engagement as an integrated approach combining fund raising, advocacy, volunteer mobilization and activism to strengthen and grow an organization's active supporter base. Part Two: The Ladder of EngagementA couple of years ago, I attended a workshop on online activism where Stephen Legault of Actionworks.ca introduced the "Ladder of Engagement" -- a model for visualizing how organizations can build a base of more committed supporters for activism, campaigning, advocacy and fund raising.
Can Technology Solve the Collective IQ Problem?
I just read an interesting article about web 3.0. There are a number of really interesting points that it uncovers and points out. Reading this article made me realize how valuable meta data is when you look at the value of information across a broad group of people.
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Old goods about engagement ladders...
